Virtual Art Tour, Made Available by UltraStar Internet Services, Unveils at www.davidbowie.com, Simultaneous to Museum Opening, SATURDAY, October 2
NEW YORK, NY ? On yet another revolutionary journey, world-renowned musician, performer, artist and songwriter, David Bowie re-invents himself again as the master of ceremony for the exclusive virtual opening of the controversial art exhibit, “Sensation: Young British Artists From The Saatchi Collection.” Hosted on Bowie’s personal web site and ISP ? www.davidbowie.com ? this online premiere opens in conjunction with its real world display at The Brooklyn Museum of Art, SATURDAY, October 2, 1999. (BowieNet members will get a 12-hour advance preview of the online viewing.) The official guide of this headlining exhibit, Bowie provides Real Audio commentary on the pieces in the collection for both the Internet and museum visitors.
“Sensation represents some of the best, worst but definitely most extreme of the high profile work to have come out of Britain in the last ten years or so,” commented David Bowie. Bowie predicted in his private journal published on BowieNet (October 1998) that Chris Ofili was to be one of the UK’s most acclaimed young artists and the sure winner of the prestigious Turner Prize. He continued, “the work by Chris Ofili and the others is probably the most important showing since the Armory Show at the opening of this century. It’s definitely going to be as talked about.”
The Internet opening of “Sensation” is made available by the pioneering entertainment Internet Company, UltraStar Internet Services LLC. Founded in conjunction with Bowie himself, UltraStar acquired the rights to this virtual art exhibit this summer. Bowie also contributed to the U.S. opening of “Sensation” as an official sponsor of the exhibit.
This first-ever Internet display of “Sensation” offers a worldwide audience an insider’s view of this talked-about exhibit. All 141 pieces will be on virtual display, complete with artist biographies/photos and David Bowie’s descriptions of many pieces under scrutiny. Maximizing the interactive capabilities of the World Wide Web, “Sensation” online invites exhibit patrons the exclusive opportunity to chat openly with other art lovers and artists about the meaning and controversy surrounding this collection of work.
UltrStar is the exclusive affinity group Internet Company with a subscription based revenue model targeting entertainment, sports, fashion and other niche specific passion groups. The company specializes in developing web-based content, community and commerce sites and in offering niche targeted ISPs. Its current roster of projects includes BowieNet, YankeesXtreme and OriolesWorld.
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Leslie Gross / Rogers & Cowan
212.545.5873 or lngross@shandwick.com
