David Bowie and the big pink thing
This morning’s Financial Times (a rather large pink organ…ooooer!) in the UK has a generous piece on BowieBanc and celebrity branding. Click on the above image to read an online version of the article. Here follows an interesting excerpt:
Bill Zysblat, Bowie’s business manager, sees no conflict between BowieBanc and the pop star’s former image. “What he is doing is taking his fan base, which 20 years ago had an affinity for wearing a T-shirt of his, and maybe 10 years ago graduated to wearing a golf shirt of his, and in the last three or four years has developed to being part of his online service, and trying to create that same affinity with what he is doing with online banking,” he says.
Am I missing something here? I for one have never even tried on one of David’s T-shirts, much less borrowed a golf shirt of his! };-)
Go to the article
Total Blam Blam – (European Correspondent)