I still don’t know what I was waiting for…
BMW unveiled their latest campaign for their Advanced Diesel system at the Super Bowl on Sunday night with an advert called
Here’s a bit from the press release…
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Changes takes a playful jab at America?s misperceptions of diesel and highlights BMW?s Advanced Diesel vehicles as a cleaner, high-performance, efficient alternative. The ad, set to David Bowie?s iconic melody ?Changes,? depicts a truck driver bellowing black smoke, an older-model diesel vehicle sputtering up a hill, and pedestrians surrounded by clouds of filthy exhaust. In the spot, the BMW 3 Series Advanced Diesel makes a grand entrance highlighting its smooth, clean, efficient performance and powers away leaving them all in its dust.
The Super Bowl is one of the world?s most televised sporting events, reaching more than 100 million viewers in one night.
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You can view the advert over at