“Blue blue ‘lectric blue”
Sony Mobile Communications has revealed an ambitious marketing campaign for its new premium Xperia Z smartphone.
By utilising the talents of celebrated director Tarsem Singh, the campaign takes consumers on a colourful journey to experience the vibrancy and excitement of the Holi festival in India.
Tarsem’s stunning visuals are perfectly complemented by David Bowie’s Sound and Vision, which was specially remixed by Sonjay Prabhakar.
The remix strips the song right back to Bowie‘s original vocal which is accompanied by a beautiful piano part, lending a completely new flavour to the 1977 Low outtake.
You can experience both the sound and vision of the advert here.