Do you like girls or boys? It’s confusing these days…
BowieNetter kristen.p posted about this on the MBs, but I think it’s worth a mention here. It’s a
The Secret.
The latest Campari Italian TV ad campaign brings with it an atmosphere of intrigue and transgression. Shot by top director Tarsem (of the infamous Campari ads ?The Scratch? and ?The Duel?) and with the haunting background music of Jocelyn Pook?s original score ?Masked Ball? from Stanely Kubrick?s film Eyes Wide Shut, The Secret has once again re-affirmed Campari?s position as the transgressive and passionate brand that it is. Shot in Prague?s luxurious Praha Hotel, The Secret is about a sophisticated game, transgressive and refined, the double reality of an encounter, a courtship of meaningful glances that continue until the revealing finish ? a him who is a her and a her who is a him. Campari Red Passion.
It’s a very sexy and stylish piece of work. But the closing scene of a man dressed as a woman who removes his disguise and smudges his lipstick across his face, owes more than a little to the punch line of David Bowie’s 1979 Boys Keep Swinging promotional video, above, wherein Bowie does the same with two of the three women he is dressed as.
The lipstick smudging is a striking visual device, employed once again for the 1983 China Girl video, below.
Click on the Campari logo in the top picture to view the ad.